CGPH AFFILIATED FACULTY: Ndola Prata
DATE OF PUBLICATION: July 2013
REGION: Africa (Tigray, Ethiopia)
REFERENCE: Prata N, Weidert K, Fraser A, Gessessew A. Meeting rural demand: a case for combining community-based distribution and social marketing of injectable contraceptives in Tigray, Ethiopia. PLoS One. 2013 Jul 12;8(7):e68794. doi: 10.1371/journal.pone.0068794.
SUMMARY/ABSTRACT: In Sub-Saharan Africa, policy changes have begun to pave the way for community distribution of injectable contraceptives but sustaining such efforts remains challenging. Combining social marketing with community-based distribution provides an opportunity to recover some program costs and compensate workers with proceeds from contraceptive sales. This paper proposes a model for increasing access to injectable contraceptives in rural settings by using community-based distributers as social marketing agents and incorporating financing systems to improve sustainability.
ACCESS: Link to Pubmed